30 minutes free · No commitment · No account access needed
1% → 3.5%Conversion rate · Le Distrib Occitan · over 2 years↗For businesses with an advertising budget from €2,000/month.
01 · The approach
Clicks, views and likes are only the start. Google Ads and Meta Ads attract potential customers; the website helps turn visits into enquiries and sales; measurement connects ad exposure, visits and commercial results.
Before increasing spend, identify what holds back sales: the targeting, the landing page or sales follow-up.
Google Ads & Meta Ads
Your ads address a specific buying intent and lead to a page that matches your offer.
Website conversion · CRO
Your offer, proof and forms make the next step clear: enquire, request a quote or buy.
Tracking & business decisions
Indicators connected to qualified enquiries, orders and your sales feedback help guide your investment.
02 · The evidence
More useful enquiries, controlled growth or a launch to prepare: start with the situation closest to yours.
E-commerce, services and retail networks.
Choose a category, then explore the relevant cases.
Vending machines
Too few enquiries, or the wrong ones.
Buyer research informed a dedicated sales page and campaigns aligned with it.
From 1–2 enquiries a week to 2–3 enquiries a day over two years. Conversion rate rose from 1% to 3.5%. Cost per lead fell by 53%. More than 650 qualified enquiries in total.
The business received one or two enquiries a week for an offer with an average order value of €17,000. Too few contacts matched the target customer profile.
Field research clarified what buyers expected. It informed a dedicated sales page and campaigns aligned with that page.
Observe the target audience in context before changing any settings.
Write it from the research, not from the existing website.
Build campaigns that deliver exactly the promise made on the page.
Judge campaigns on usable enquiries, not submitted forms.
Does your page address the criteria that make buyers choose your offer?
Anthony Danjou · Managing director
Roofing · Carpentry
Customers who call rather than fill in a form.
Calls became the primary conversion, with separate campaigns for urgent and planned work.
Cost per contact divided by more than four in four months: approximately €29.60 in January, €12.60 in February and €6.72 in April.
From the first month, more than eight contacts out of ten came by phone. Tracking only forms therefore failed to reflect the local contractor’s sales enquiries.
Campaigns separated urgent repairs from planned work. Ads highlighted the company’s guarantees, and calls became the primary conversion.
Separate urgent work from planned projects, with campaigns for each intent.
Family business, more than twenty years of experience, RGE Qualibat certification and ten-year guarantee.
Speak like a contractor from Gaillac and the Tarn, not a national roofing brand.
Repair measurement when a filter prevented leads from being recorded.
Do your indicators reflect how customers actually contact you?
Guillaume et Benjamin Blick · Managing directors
Farm products online
More sales, with acquisition costs to control.
Spend was reallocated using additional sales, acquisition cost and product-range margins.
Revenue increased by 61% and acquisition cost fell by 38% over 2.5 years.
Sales grew as the budget increased, but that increase alone did not establish whether acquisition was profitable.
Decisions were refocused on incremental sales, acquisition cost and product-range margins to guide the allocation of spend.
Judge every euro of budget on incremental sales and its cost, never on volume alone.
Direct budget towards product ranges that create durable value and remove those that buy revenue without margin.
Build local conversion campaigns, using free delivery as the lever that moves customers to purchase.
Do you know which additional sales justify your advertising spend?
Alexandre Rolland · Managing director
Online store
An advertising budget to scale one step at a time.
Each increase in spending depended on the previous stage’s results.
This chart shows investment growth. It does not establish profitability on its own.
From €500 to €12,000 a month in two and a half years. A budget multiplied by twenty-four, always authorised by the results of the previous stage.
The initial advertising budget was €500 a month. The aim was to increase it gradually based on observed results.
Each spending level was reviewed before moving to the next, using incremental sales, acquisition cost and margin.
The next budget level opens only when the previous one has proved its profitability.
Incremental sales, acquisition cost and margin.
Never the other way around.
What results should you see before raising your budget?
LaVie
Water park · Ticketing
A first season to prepare before opening day.
Ticketing, sales page, advance sales and campaigns were prepared together, then linked to actual visits.
Opening on 13 June: a partial month compared with July, during the first summer season.
Online sales multiplied by 3.4 between June and July 2026. By 19 August 2026, August sales had reached July’s level. Over the documented period: more than €8 returned per euro spent on the Meta sales campaign, around €8 per order on the automated campaign, and more than nine paid tickets out of ten scanned at entry.
Before the opening on 13 June 2026, online ticketing, measurement and campaigns needed to be ready for the first season.
Preparation began in spring: ticketing, the sales page, advance sales and local campaigns. Purchases and entry scans then made it possible to follow sales through to attendance.
Frame the season, install ticketing, build measurement and rewrite the sales page.
Run Meta campaigns before opening and sell more than 150 founding tickets before the first day.
Launch brand and generic campaigns within 60 km of Albi.
Give a tourist-focused automated campaign a complete month to learn.
Send ticket purchases back to the platforms so optimisation follows real sales.
Track sales, admission scans and the match between ticketing and accounting.
Is your journey ready to turn interest into purchases before launch?
Jean Champetier · Managing director
Retail network
A retail network that needs local visibility.
Store-level measurement was improved alongside community-building campaigns.
From 2,500 to 36,000 followers in eighteen months, at €0.11 per follower, for a cumulative reach of around 1.46 million people. The engagement is complete and the figures are final.
A network of more than 160 stores had 2,500 followers. Measurement did not reliably identify the enquiries and useful actions associated with each store.
The work focused on two priorities: reliable store-level measurement and building the brand’s audience through community and seasonal campaigns.
Consent management, tracking plan, GA4 and Meta, with tagging that follows the sale through to in-store collection.
Track calls, direction requests and viewed store pages, location by location and city by city.
Maintenance advice, the spring catalogue and network visibility.
Over the measured period, 73% of clicks came from people aged 55 and over, with major regional differences.
Do you distinguish brand visibility from enquiries generated for each store?
Engagement delivered with Atelier Graphique Saint-Jean
Inside the accounts
316,913 clicks · 31,162 conversions tracked. Campaign names have been anonymised.
These cases illustrate decisions in a specific context. Results depend on the market, the offer and the starting point; they do not predict your future results.
03 · Your project
Your project in six stages: an initial free 30-minute conversation and a business questionnaire; research into customer and competitor reviews; acquisition forecasts based on searches, budget and goals; sales page, enquiry qualification and measurement setup; campaign launch on the selected platforms; and monthly reviews with a report and a video audit. One point of contact throughout.
From your first conversation to monthly reviews: see how your project takes shape.
No commitment · No account access needed
Your quote separates service fees from advertising spend and specifies any work to be carried out by your team or a specialist.
04 · Your consultant
Your priorities guide the decisions. Steven Marchais follows your project and explains the progress, the questions and the next actions.
8 years of experience
The conference offers an opportunity to explore developments in search marketing and speak with specialists who are putting them into practice.
Every two weeksA working session with peers
Compare platform announcements with practical feedback to separate useful improvements from trends.
Work through anonymised client cases to question assumptions and explore other possible actions.
For your project: more options to consider before committing budget.
Steven also features among Bruno Guyot’s senior e-commerce partners.
Compare your options
The business model is one choice. The people, their experience and how they make decisions deserve just as much attention.
Ask who handles the work, how experienced they are and how the different specialists coordinate.
Clarify their scope, their availability and how they involve other specialists when needed.
One budget, two possible decisions. Four illustrative situations: when enquiries decline, check targeting, pages, measurement and sales follow-up before raising spend; when forms increase, follow qualified enquiries, quotes and signed sales; when the dashboard is green, examine acquisition costs and margin; when Google suggests a change, assess its relevance, test it on part of the budget and measure the effect on sales. These scenarios illustrate a method of analysis, not client results.
Look for the reasoning behind the actions. These four situations show what analysis can reveal before more is spent.
| Your criteria | Check in every proposal | With Steven |
|---|---|---|
| Your contact | Who actually manages your campaigns, and who answers your questions? | Direct contact with Steven for campaigns, conversion and measurement. |
| The scope | Does the quote cover the ads, the pages and measurement? Who handles each part? | Agreed priorities and a defined scope, coordinated with your team and existing providers. |
| The decisions | How do reports lead to actions on enquiry quality, sales and acquisition costs? | A monthly review connecting the indicators to your sales feedback and the next priorities. |
| Your freedom | What is the minimum term, and how does the service end? | Month to month, with no minimum duration. The terms are set out in the quote. |
Make an informed choice
Cost, results and freedom to choose: clear answers to the questions that matter.
Your previous experience is the starting point for the diagnosis.
The review looks at the offer, the audience, the landing page, enquiry quality and measurement. It should establish what needs to change before more money is spent. Improving the offer or website may be the priority. A new campaign alone is no guarantee of a different outcome.
A completed form is only the start of a sale.
Your criteria help define a useful enquiry. Ads, page content and forms can then qualify expectations before contact. Your feedback on unsuitable enquiries, quotes and signed sales helps guide campaigns towards opportunities worth pursuing.
Your margins, sales and capacity provide the context for each recommendation.
Platform recommendations can be useful. Here, each one is assessed against your goals and sales feedback: which enquiries become customers, what those customers are worth and what your team can handle. A platform score alone does not establish whether your investment is profitable.
The review date takes your sales cycle and available data into account.
Early signals, such as visits and enquiries, are assessed alongside their quality, sales and acquisition costs. The starting point and indicators are agreed in advance, so each review leads to a decision: continue, adjust or reconsider the approach. Timing depends on your market and offer.
You work directly with Steven, alongside the team you already have.
Responsibilities for campaigns, pages, measurement and sales follow-up are agreed before work starts. You keep what works. Any work needed from your team or another specialist is identified in the quote, so you know who is responsible for each part.
Compare what it costs to win a customer, including advertising and fees.
A higher fee needs a clear reason: the scope of work, the expertise involved and the priorities addressed. Compare proposals on the same basis, then assess progress against sales and margin. This service is designed for advertising budgets from €2,000 per month; service fees are quoted separately, before you commit.
The service runs month to month, with no minimum duration.
The quote sets out the scope and termination terms before work begins. Monthly reviews help you understand what has been done, what remains uncertain and what is proposed next, so you can make an informed decision about continuing.
No. The first 30-minute conversation is free and requires no account access.
Your website and the context you share are enough to discuss your goals, constraints and first areas to investigate. The purpose is to establish whether the service fits your situation. You decide whether to take the next step.
05 · Let’s talk
Bring your goals, questions and experience so far. This conversation helps identify the first priorities and assess whether the service fits your needs.
30 minutes free · Confidential · No commitment. Written enquiries answered within two business days.
30 minutes to discuss your situation, identify the first questions to explore and decide on a useful next step. No account access needed.