Give your ambition room to grow.

Your media budget shouldproduce customers.
Not just numbers.

I manage your Google Ads and Meta Ads campaigns and optimise your website conversion to generate qualified enquiries and sales. One senior consultant connects your advertising, website and business results.

For businesses investing €2,000/month or more in advertising, or ready to do so.

Discuss my growth goals See client results

Independent acquisition & conversion consultant · Albi, working across France

30 minutes to assess your situation · No commitment · Confidential

Steven Marchais · Albi8 years of hands-on experience.Google Ads · Meta Ads · Tracking · CRO

Local businesses, B2B and e-commerce. Real business contexts.

01 · The evidence

They wanted to move forward.
Here is what changed.

Different starting points, one shared standard: connect the work to what matters for the business.

Le Distrib Occitan

Sales quality

Conversion ×3.5Cost per lead −53%over 2 years

Understand this result

From 1–2 enquiries a week to 2–3 enquiries a day over two years. Conversion rate rose from 1% to 3.5%. Cost per lead fell by 53%. More than 650 qualified enquiries in total.

The starting point

One or two enquiries a week, with too few matching an offer whose average order value was €17,000. The volume looked reassuring, but the sales team spent its time filtering. At that value, every poor enquiry costs twice: first the click, then the sales time.

The defining decision

The turning point did not come from a campaign setting. It came from the field: market research conducted in person with the target audience to understand what truly drives a buyer’s decision. That understanding shaped a dedicated sales page. The advertising was then rewritten to deliver exactly the promise made on that page.

Before1–2enquiries / week

→

After2–3enquiries / day

Field → Page → Campaign

Field research
Observe the target audience in context before changing any settings.
Dedicated sales page
Write it from the research, not from the existing website.
Word-for-word alignment
Build campaigns that deliver exactly the promise made on the page.
Qualification fed back
Judge campaigns on usable enquiries, not submitted forms.

Anthony Danjou · Managing director

Verts Loisirs

Retail network

Community ×14€0.11 per follower18 months · engagement completed

Understand this result

From 2,500 to 36,000 followers in eighteen months, at €0.11 per follower, for a cumulative reach of around 1.46 million people. The engagement is complete and the figures are final.

The starting point

More than 160 stores, €22.7m in revenue and only 2,500 followers for the entire network. Measurement could not show which stores the website was actually helping. The digital programme still had to prove its value to a network of independent members.

The defining decision

Before spending more, two missing foundations were required: measurement that told the truth store by store, and an audience the brand would not have to buy again with every campaign. That is where the work began.

Owned community

2,50036,000

×14 in 18 months · €0.11 per follower

Measurement first, audience second

Complete measurement audit
Consent management, tracking plan, GA4 and Meta, with tagging that follows the sale through to in-store collection.
Store-level steering
Track calls, direction requests and viewed store pages, location by location and city by city.
Community and seasonal campaigns
Maintenance advice, the spring catalogue and network visibility.
Analyse who actually responds
Over the measured period, 73% of clicks came from people aged 55 and over, with major regional differences.

Engagement delivered with Atelier Graphique Saint-Jean

Blick Frères

Local contractor

Cost per contact ÷4January to April 2026

Understand this result

Cost per contact divided by more than four in four months: approximately €29.60 in January, €12.60 in February and €6.72 in April.

The starting point

Projects worth several thousand euros, a local service area and one finding from the first month: more than eight contacts out of ten came by phone, not by form. Optimising for forms meant optimising against the real signal.

The defining decision

A leaking roof does not compare three quotes for two weeks. The customer calls the company that inspires confidence now. The advertising was built around that reality: be present at the moment of urgency and remove doubt from the advert itself.

January€29.60February€12.60April€6.72

Urgency & reassurance

Two separate messages
Separate urgent work from planned projects, with campaigns for each intent.
Reassurance in the adverts
Family business, more than twenty years of experience, RGE Qualibat certification and ten-year guarantee.
A clearly local position
Speak like a contractor from Gaillac and the Tarn, not a national roofing brand.
Calls as the primary conversion
Repair measurement when a filter prevented leads from being recorded.

Guillaume et Benjamin Blick · Managing directors

La Ferme de Rayssaguel

Profitable growth

Revenue +61%Acquisition cost −38%over 2.5 years

Understand this result

Revenue increased by 61% and acquisition cost fell by 38% over 2.5 years.

The starting point

Sales growth depended on continually increasing the budget, without enough improvement in the underlying economics. The account could sell more, but could not show whether selling more also produced more value.

The defining decision

The turning point was seeing that every new revenue level cost more than the previous one. Growth was real, but it was being bought. The unit of measurement changed: no decision would be judged on sales alone; every decision would be judged on incremental sales and acquisition cost.

Revenue

100161

+61 %

Acquisition cost

10062

−38 %

Decide on incremental sales

One unit of measurement
Judge every euro of budget on incremental sales and its cost, never on volume alone.
Concentration
Direct budget towards product ranges that create durable value and remove those that buy revenue without margin.
Local trading area
Build local conversion campaigns, using free delivery as the lever that moves customers to purchase.

Alexandre Rolland · Managing director

LaVie

Earned scale

Budget ×24stage by stageover 2.5 years

Understand this result

From €500 to €12,000 a month in two and a half years. A budget multiplied by twenty-four, always authorised by the results of the previous stage.

The starting point

The starting budget was €500 a month, with one rule from day one: no increase would be granted in advance. Every additional euro had to be justified by the results of the previous euro.

The defining decision

The budget never made one large jump. It climbed in steps: each level had to prove its profitability before the next one opened. That is the only healthy way to multiply a budget by twenty-four.

€500

€12,000 / month

Every stage validated by its results

Growth in stages

One stage at a time
The next budget level opens only when the previous one has proved its profitability.
The same control at every step
Incremental sales, acquisition cost and margin.
Budget follows results
Never the other way around.

LaVie

Eldorad’eau

Launch

Online sales ×3.4in one monthfirst season · live

Understand this result

As of 19 August, with the season still under way: online sales multiplied by 3.4 between June and July. August reached July’s level in 19 days. More than €8 returned for each euro spent on the Meta sales campaign, around €8 per order on the automated campaign, and more than nine paid tickets out of ten scanned at entry.

The starting point

A first season, an opening on 13 June 2026 and ten weeks to succeed. At the start there was nothing: no online ticketing, measurement, audience or campaign. Everything that mattered had to exist before the first visitor arrived.

The defining decision

A first season leaves no room for recovery. On opening day the machine was already running: ticketing could take payments, measurement was recording and advance sales had filled the first days. The season was not won in summer. It was won in spring.

MarchFoundationsMayAdvance sales13 JuneOpeningJuly×3.4AugustLoop closed

The visible work begins hereHalf of the system had already been built.

The invisible spring

March–April: foundations
Frame the season, install ticketing, build measurement and rewrite the sales page.
May: advance sales
Run Meta campaigns before opening and sell more than 150 founding tickets before the first day.
Late May: local search
Launch brand and generic campaigns within 60 km of Albi.
Late June: patience
Give a tourist-focused automated campaign a complete month to learn.
Close the loop
Send ticket purchases back to the platforms so optimisation follows real sales.
Give the owner the right tools
Track sales, admission scans and the match between ticketing and accounting.

Jean Champetier · Managing director

Inside the accounts

A real view of my Google Ads work.

316,913 clicks · 31,162 conversions tracked. Campaign names have been anonymised.

Anonymised Google Ads account: 316,913 clicks and 31,162 conversions, January to August 2026 — 1 January–17 August 2026. The €42.09m conversion value reflects values configured in the accounts; it is not necessarily collected revenue or profit.

Results depend on the market, the offer and the starting point. These examples do not guarantee an identical outcome.

02 · How we get there

Your next stage of growth.
The whole journey to get there.

Reach the right people, make them want to choose you, then invest with confidence. Connecting these three parts gives your acquisition a clear direction.

Google Ads & Meta Ads

Be the business they discover. And want to contact.

Your next customers already have a need. I connect your offer to the people most likely to buy, with messages grounded in what matters to them.

Understand the market and buying motivations
Match the audience, the message and the landing page
Refine campaigns using qualified enquiries and actual sales

What we work towardsMore conversations worth your sales team’s time.

The tools serve your goals.

Park illustration published on the Eldorad’eau website — Eldorad’eauOnline sales ×3.4June–July 2026 · first season
Campaigns, ticketing and measurement built together before opening.
Read the client case Visual: client website

One consultant connects the whole journey, from the first click to the business outcome.

Discuss my growth goals

Clarity from the start

A direction, priorities and action.

01
Understand
Your goals, your market and what currently holds you back.
02
Prioritise
Up to three priorities, with a clear measure of success.
03
Improve
Act, measure and decide what to continue or adjust.

Steven Marchais, Digital Marketing & Beyond — Steven Marchais · Albi

Marketing specialists gathered at SMX Paris — Learning and sharing with other specialists · SMX Paris

03 · Your point of contact

Your ambition.
My personal commitment.

I’m Steven. I want to understand why customers choose a business, then turn that understanding into results. I work personally on your campaigns, measurement and conversion journeys, alongside you and your team.

8 years of acquisition and conversion experience
One senior consultant, accountable for priorities
Month to month. No minimum commitment.

Listed as an e-commerce expert by Bruno Guyot

SMX Paris · 2024 / 2025 / 2026Continuing to improve to better support your growth.

Before we talk

Your questions, answered.

Is this right for my business?

I work with businesses investing €2,000 a month or more in advertising, or ready to do so. Lead generation or e-commerce: the priorities depend on your market, your resources and your commercial goals.

Do you also improve website conversion?

Yes. I analyse visitor behaviour, the clarity of your offer and the journey to enquiry or purchase. We prioritise improvements and measure their impact. A/B testing is used when traffic allows meaningful conclusions.

What happens in the first weeks?

We review your campaigns, your website and your measurement. You get a shared diagnosis, up to three priorities and clear indicators to assess progress.

Will I need to replace my current team or tools?

No. I work with your team, agency and developers. We keep what works and change only what an identified issue justifies.

Is there a long-term commitment?

The service is month to month, with no minimum duration. You continue when the work is useful. Your first conversation is confidential and does not require account access.

04 · Your next step

Your next stage starts
with a conversation.

Better enquiries, more sales or your next stage of growth? In 30 minutes, we clarify your goal, your main obstacle and the first priority to work on.

Your goal and main obstacle clarified
A first priority to work on
30 minutes, no commitment or account access

We will work well together if you want sustainable growth and are ready to share feedback from sales to improve results.

A direct first conversation

Choose the time that works for you.

Let’s discuss your goal, your current acquisition and what holds you back. We will identify a first direction and assess whether my support is the right fit.

Open the calendar in a new tab ↗

Your media budget shouldproduce customers.
Not just numbers.